A Comprehensive Analysis of Tailwind
Welcome to our in-depth Tailwind review, where we dissect this versatile social media management tool.
What is Tailwind?
Tailwind is more than just a social media scheduler; it’s a creative powerhouse that streamlines your social media marketing efforts. Renowned brands like Shopify and Jenny Yoo have harnessed its capabilities.
This tool empowers you to create engaging social media content on the fly, with the added convenience of immediate publishing or scheduling. Tailwind doesn’t just stop at scheduling; it’s your go-to companion for Instagram, Pinterest, and Facebook marketing.
Here’s a snapshot of Tailwind’s versatile offerings:
- Multi-Platform Publishing: Seamlessly share content across Instagram, Pinterest, and Facebook.
- Efficient Content Creation: Craft content for all platforms in a single post.
- Draft Saving: Save drafts for future use.
- Instagram Marketing Excellence: Post regular content, carousels, and Stories on Instagram.
- Graphic Design Capabilities: Unleash your creativity with its built-in graphic design tool.
- Link-in-Bio Tool: Simplify Instagram marketing with Tailwind’s link-in-bio feature.
- Hashtag Suggestions: Optimize your posts with intelligent hashtag recommendations.
- Hashtag Management: Organize and store hashtags for easy access.
- Pinterest Marketing Communities: Leverage Tailwind‘s communities for powerful Pinterest marketing.
- Cross-Platform Availability: Enjoy Tailwind on the web, Android, and iOS.
- Browser Extensions: Extend Tailwind’s functionality with Chrome, Firefox, and Safari extensions.
Now, let’s delve deeper into these remarkable features.
Key Features of Tailwind
Scheduling Made Simple
Tailwind’s scheduling capabilities make managing social media a breeze. Here’s a step-by-step guide:
- Log in to your Tailwind account.
- From the Home tab, click “Upload Media.”
- Select the primary social media account where you’d like to schedule your post.
- Tailwind automatically crops your images to fit platform-specific dimensions.
- The app suggests hashtags as you craft your caption.
- Explore color-coded hashtags based on their competitiveness.
- Easily save your selected hashtags for future use.
- Customize your posts with emojis and font styles, which are compatible with Instagram.
- Preview your Instagram grid within the Schedule interface.
Tailwind offers two scheduling methods:
- Auto Post: Let Tailwind schedule your posts automatically at specified times based on your audience’s activity.
- Post Reminder: Receive notifications to manually publish posts at your preferred times.
Verdict: Tailwind excels at publishing posts on schedule, ensuring they go live precisely when planned. However, note that the Auto Post feature isn’t available for posts with multiple images, requiring manual publishing in such cases.
Instagram Users Beware: To utilize the Auto Post feature, you must have an Instagram Business account, which might impact your engagement. Users of Creator accounts should consider alternatives like Pallyy.
Tailwind Browser Extension
Tailwind simplifies sharing blog posts and web pages with its browser extension. It effortlessly extracts images from the desired page and allows you to select and transfer them to the Schedule tool.
Tailwind Create: A Graphic Design Powerhouse
Tailwind‘s graphic design tool offers various sections:
- Design Gallery: Create captivating designs.
- Favorites: Store your preferred templates.
- Projects: Collaborate with selected images.
- Brand Settings: Define fonts, logos, and colors.
With Tailwind Create, you can:
- Select a photo from your collection, a URL, or a stock image.
- Choose from a variety of design templates, customized to your preferences.
- Configure filters based on post type, photo count, and category.
- Edit specific elements, add text, and adjust colors and opacity.
- Fine-tune image properties like brightness, contrast, saturation, and blurriness.
- Customize text with various fonts, colors, opacity, shadows, spacing, line height, and styles.
However, note that saving custom designs can be a bit cumbersome within Tailwind, and the tool’s design elements are relatively basic.
Tailwind Communities: Pinterest Marketing Made Easy
Tailwind Communities, formerly known as Tailwind Tribes, is a potent feature for Pinterest marketing. It serves as a content-sharing hub where you can collaborate with other Tailwind users to amplify your reach.
Key features of Tailwind Communities include:
- Community Details: Access community tags, guidelines, statistics, and member information.
- Pin Sharing: Easily re-share community members’ pins to your boards.
- Community Filters: Streamline your community experience with filters, such as the Weekly Highlights.
- Checklist and Completeness Score: Guided assistance for newcomers to Tailwind Communities.
Setting up Tailwind Communities can be initially tricky, but it’s a powerful tool for Pinterest influencers seeking visibility.
Smart.bio: Your Instagram Link-in-Bio Solution
Tailwind’s Smart.bio is an Instagram link-in-bio tool that simplifies sharing multiple links and Instagram posts. You can add buttons and Instagram posts to your Smart.bio page.
Features include:
- Customizable buttons with labels and URLs.
- Convenient drag-and-drop functionality for arranging links.
- Integration with Instagram post scheduling within the Tailwind dashboard.
- Limited customization options for page title, button color, and button text.
While the customization options are somewhat limited, having this feature integrated into your social media scheduling tool is a valuable addition.
Email Marketing (With Some Caveats)
Tailwind’s email marketing tool, while present, has limitations. It allows only up to 20 subscribers, even on premium plans. The tool offers a subscription form, a drag-and-drop email builder, marketing automations, and a library of over 100 email templates.
However, the tool’s email marketing capabilities are overshadowed by its social media-focused features. Given the restrictions on subscriber count, it’s advisable for Tailwind to enhance its social media-based functionalities.
Pricing Tiers
Tailwind caters to a wide range of users with its pricing plans:
- Free Forever Plan:
- 1 account per social media platform.
- Publish up to 20 posts per month.
- Create 20 post designs per month.
- Join up to 5 Tailwind communities.
- Access for 1 user.
- Premium Plans (1-3 accounts per platform):
- Publish 100 to unlimited posts per month.
- Create 200 to unlimited post designs per month.
- Join 5 to an unlimited number of Tailwind communities.
- Access for 1-5 users.
Pricing starts at $19.99/month, with a 50% discount available on annual plans.
Pros and Cons
Pros
- Ease of Setup: Tailwind simplifies initial setup and app integration.
- Intuitive Dashboard: The user-friendly interface enhances user experience.
- Efficient Scheduling: Tailwind excels at scheduling, especially for Instagram.
- Cross-Platform Posting: Seamlessly share content across multiple platforms.
- Tailwind Create: A convenient graphic design tool within the app.
- Auto Fit for Images: Automatically adjusts images for platform-specific dimensions.
- Built-in Hashtag Tool: Streamlines hashtag optimization.
- Tailwind Communities: A powerful asset for Pinterest marketing.
- Automatic Draft Saving: Ensures your work is never lost.
- Smart.bio: Simplifies Instagram link-in-bio management.
- Mobile App: Offers a smooth mobile experience.
- Responsive Customer Service: A team that follows up on user issues.
- Robust Reporting: Provides valuable insights.
Cons
- Occasional Lag: The app may be laggy or unresponsive at times.
- Auto Post Limitation: Auto Post is unavailable for posts with multiple images.
- Instagram Business Account Requirement: Auto Post necessitates an Instagram Business account, which may affect engagement.
- No Requeue Feature: Lacks a requeue function for evergreen posts.
- Community Setup Challenges: Initial setup for Tailwind Communities can be cumbersome.
- Lack of Twitter and LinkedIn Support: Limited platform support.
- Basic Design Tool Elements: Design templates and elements are relatively basic.
- Saving Custom Designs: Saving custom designs is not straightforward.
- Hashtags Only in First Comment: Can only post hashtags in the first comment of your Instagram post.
- No Inbox or Monitoring Features: Lacks dedicated inbox and social media monitoring features.
Tailwind Alternatives
If Tailwind doesn’t align with your needs, consider these alternatives:
- Agorapulse: A robust social media management tool with inbox management and monitoring features.
- Pallyy: A comprehensive social media scheduling tool supporting Twitter, LinkedIn, Google Business Profile, and TikTok.
- SocialBee: A versatile social media scheduling tool with content categories for organization and a requeuing feature for evergreen posts.
Final Thoughts
Tailwind may not offer every feature found in other platforms, but it remains a noteworthy social media scheduling tool, especially for Pinterest marketing. The Tailwind Communities feature is a standout, offering a powerful way to expand your reach on Pinterest.
While its graphic design tool is convenient, dedicated tools like Canva provide more extensive design options. Nevertheless, having design capabilities integrated into a social media scheduling tool is a valuable asset.
Tailwind accommodates users of all sizes, starting with a free plan that allows one account per platform and up to 20 posts per month. With its range of pricing tiers, there’s a plan suitable for every audience.
In summary, Tailwind’s strengths lie in its efficient scheduling, hashtag management, and Tailwind Communities feature, making it a solid choice for social media marketers.
