Success Story of Pulse Candy Company (Contact Number, Share Price)
Most of the people love to eat candy in childhood and today in this article we have brought a case study about the success story of the popular candy, Pulse Candy! We sincerely hope that you too must have heard about Pulse Candy before and eat it! But do you know how this company has grown so well? Today, a company that sells sweets for one rupee is worth billions of rupees. This article is very important and interesting, because we provide you information about the most favorite candy of children. So let’s know about the success story of this company.
Pulse Candy what is it ?
Pulse Candy is a type of candy that is manufactured by a famous Indian candy manufacturing company. This candy is sold in every state of the country. It is the most favorite candy of children. Its market price is ₹ 1 only. The taste of this candy is slightly sweet and slightly sour. Simply put, it is a candy made from raw mangoes. Its top cover is green. Rock salt is used for taste in it. Compared to other candies, this candy tastes better and its quality is also better.
Pulse Candy Company (Pulse Candy Company)
The well-known pulse candy manufacturing company in India is named DS Group and its founder is Satyapal G. The history of this company is not very long but in a short span of time this company has made its mark all over India. This company has done 100 crore business in just 8 months! And currently, one third of this company’s market is for this candy alone. Of course, there are very few companies that can achieve good growth in a short period of time.
This company has maintained its quality and taste well, that’s why today kids or adults all love to eat pulse candy. Now this candy making company is making various flavored candies and is constantly expanding its business. Hence, this company has left other candy manufacturing companies behind in a very short time. Due to its low price, it can be bought by people from all walks of life, making it a favorite candy among children!
Pulse candy Success story of a manufacturing company
Company history
As we said the name of the company that manufactures Pulse Candy is DS Group. This company started in 1929. DS Group is famous for manufacturing mango flavored candies. This company produces various types of sweets which are famous all over India. DS Group first launched Pulse Candy in the state of Gujarat in February 2015. He liked this candy very much.
Seeing its demand, the company thought of selling it all over India and they took this decision and started selling their candy all over India. Thus, the history of the company is not very long. In just 5 to 6 years, the company captured one third of the candy market and became a leading and delicious candy manufacturing company for children.
Company Establishment
Owners of DS company were earlier in general category. Not having much money, DS Group was founded in 1929 in Chandni Chowk, New Delhi. Its founder was Lala Dharampal Ji, later his son decided to run the company himself and named the company DS Group. Dharampal’s son’s name is Satyapal. This is how this company works.
The main objective of the company
The company always keeps in mind that there should be no compromise in its taste and quality. The company always told its employees that our business depends only on its quality and taste. We do not do any kind of adulteration in it.
Manufacture of pulse candy (Pulse Candy preparation)
In 2015, DS Company manufactured a candy called Pulse and started its trial in Gujarat. Most people started liking this candy, some even bought a whole box of it and ate it with great enthusiasm. Seeing this, the company started selling all over India, fake companies started making its fake candies, but in terms of taste, they were lagging behind the real candy and lost their place in pulse candy.
Where did you get the idea for Pulse Candy? (Pulse Candy imagination)
DS Company, after a lot of research, found that about 50% of Indians like the taste of raw mangoes. Such people like to eat slightly sour food. That company took advantage of this and added flavors to its Pulse candy that made the candy slightly sour and sweet. It can be eaten by everyone, be it a child or an adult. As we all know that raw mango is sour, if a company makes only sour toffee then people don’t like it much.
How did Pulse Candy succeed? (Pulse Candy success story)
The biggest secret behind the success of Pulse Candy is its quality and taste. This candy has no adulteration to maintain its quality. Along with this, this candy made the children understand the taste of the people of India and what type of candy they like. When they think that most people in India like to eat raw mangoes. Based on that, this candy added the aroma of raw mango in its taste and added a little sweet paan to it, making this candy a hit in no time.
Color of pulse candy wrappers (Pulse Candy color)
Why were they kept green and black as you know raw mangoes are always green? The mango part looks green. This color started attracting people and it spread faster than other company’s candies. Green and black colors have a direct effect on people’s minds, because green color is associated with nature and black color creates a special scene. These two colors together make the coating of pulse candy. It has black and green colors in half with the pulse name written between them, white color is also used in some parts and orange color is also used on it. The name Pulse is written in white and orange.
Pulse Candy Promotion (Pulse Candy Marketing)
If something is good it gets promoted automatically. There is no need to do any kind of promotion or any kind of advertisement for it. Initially the company advertised, but then they ate pulse candy, the taste of which was so good that people started telling their friends or relatives to ask them to taste this candy to become available and in this way the promotion of the candy was started.
Tagline of Pulse Candy (Pulse Candy tagline)
A company creates many types of taglines to promote its products, which makes it easy to promote them. Creating a tagline helps in branding the company. Through that the company can advertise through various TV, newspaper, radio etc. through tagline. Similarly, the company has created a tagline for Pulse Candy, which provides convenience for the promotion of Pulse Candy ‘Life may go but pulse may not’ is
Company’s market mark and name
When the DS company conducted its first trial in Gujarat, people started liking it very much because there was no harmful substance in it and people tasted it like raw mango. If you see, raw mangoes are not available all the time, but because of this candy, you can say that you get the taste of raw mangoes throughout the year.
Growing demand for pulse sweets (Pulse Candy demand)
Today this candy is available in every state of India because its price is so low that any person can easily buy it. For this, this company made different flavored candies and increased its demand. The company has made this candy very beautiful along with its taste which attracts people towards it. It is in high demand due to its slightly sour and slightly sweet taste.
pulse candy Annual turnover of the company (Pulse Candy transaction)
Today the company’s annual turnover ie net worth has reached Rs 6600 crore and is growing at 12 to 14% every year. In 2015, its net worth was Rs 300 crore.
pulse candy (Pulse Candy) Contact number of manufacturing company
Pulse Candy Manufacturing Company is located in Noida, you can contact by calling 0120-4032200.
Pulse Candy (Pulse Candy) Manufacturing company share price
Talking about the share price of this company, let’s say that this company has sales of 150 crore rupees internationally.
I hope you will be satisfied with the information I have provided The purpose of this article is to provide detailed information about pulse candy so that every person who eats this excellent candy can know about it.
FAQ
Q: What are the flavors of Pulse Candy?
Answer: Pulse Candy is now available in Mango, Guava, Orange, Pineapple and Lychee flavors.
Question: Are pulse candy harmful to body?
Answer: Palya mithai can harm our body if consumed in large quantities.
Q: Who is the founder of Pulse Candy?
Answer: The founder of Pulse Candy is Satyapal, CEO of DS Group.
Q: What is inside Pulse Candy?
Answer: Palya mithai contains mango powder and rock salt.