Saudi Arabia-based loyalty platform aggregator Mithu has raised a $500,000 pre-seed spherical backed by Web3 enterprise builder Opposed.
Based mostly in early 2024 by Mohsin Qureshi and Asif Ali, Mithu brings collectively loyalty packages proper right into a single, gamified app to drive purchaser engagement and help corporations inside the meals and beverage enterprise.
Mithu claims to have signed contracts with spherical 200 consuming locations in Riyadh.
Press launch:
Adaverse, a primary Web3 enterprise builder, has launched a $500,000 pre-seed funding in Mithu, an revolutionary loyalty platform aggregator for consuming locations and cafes in Saudi Arabia.
Mithu Loyalty Program targets to unravel a significant draw back obtainable out there the place buyers battle to deal with numerous loyalty packages and expire billions of {{dollars}} worth of things yearly.
Important people:
- In Saudi Arabia, solely 2.5% of consuming locations at current present loyalty packages, leaving out an infinite market.
- Globally, about $100 billion worth of loyalty elements expire yearly.
- Prospects have a median of 17 loyalty packages, with 68% churn inside the first yr.
By aggregating loyalty packages proper right into a single, gamified app, Mithu seeks to increase purchaser engagement and help corporations, significantly SMEs inside the meals and beverage enterprise, retain prospects additional efficiently. Based mostly earlier this yr, Mithu has already signed contracts with spherical 200 consuming locations in Riyadh.
“We’re thrilled to have Advers on board,” talked about Mohsin Qureshi, founding father of Mithu. “His expertise in Web3 and gamification shall be invaluable as we develop the tokenized mannequin of our app. This funding will pace up our time to market, allowing us to raised serve our prospects and clients.”
Vincent Li, Founding Affiliate, Opposed, talked about, “We’re thrilled to spend cash on Mithu, whose founding employees brings a very long time of deep experience inside the restaurant and retail sectors. The possibility to disrupt this vertical in Saudi Arabia is gigantic and we’re excited to be a part of it. As Advers, we supply worldwide expertise in experience, along with Web3 know-how to help Mithu’s enchancment of state-of-the-art choices. This distinctive combination of enterprise acumen, technological prowess and market alternate options positions Mithu for important success and progress. We wait for witnessing their have an effect on inside the Saudi Arabian market and previous.
Mithu’s founding employees presents a depth of expertise that positions the company on the forefront of Web3, AI, and purchaser loyalty enhancements. CEO Mohsin Qureshi has held key administration positions at Foodix, Cheetah and Provide Hero and boasts over 15 years of experience in foodtech, q-commerce and experience startups. CTO Asif Ali brings experience from administration roles at Careem, Swvl, and foodpanda and is at current a Ph.D. In AI.